The Witches Brew
Created a brand identity for a conceptualized coffee shop
called The Witches Brew. The inclusion of a witch hat within
the logo incorporates the mystical theme associated with
witches and magic. The color palette of browns and purples
combine nicely to enhance the atmosphere of the shop with
coffee itself. The brand slogan “brewing wicked good cups” is
not only a play on the witches theme, but also the slang of
New England, where the shop is located.
Coral.Co
Created a custom typeface for the logo and brand identity of
Coral.Co, a conceptual clothing store committed to supporting ocean
conservation efforts through partnerships with the Coral Reef
Alliance. The color palette of corals and teal represents the brand’s
welcoming and playful aesthetic, as well as the mission of preserving
ocean life. Within each letter of this designed typeface is a piece of
coral, with the letter l just being a piece on its own. Alternate
versions of the typeface were created to ensure optimal legibility
across different sizes and applications. The tri-colored coral
collaborates with the brand theme and is used on clothing tags,
business cards, and stickers.
Business cards, tote bags, and POP displays created as part of the
brand identity for Coral.Co. The serif typeface selected complements
the logo, ensuring consistency and visual harmony across all brand
materials. The reusable coral tote features a white version of the logo
against the colored background, reflecting simplicity and brand
recognition. The business card incorporates a long piece of coral to
separate the address and forms of contact, establishing hierarchy. The
POP display showcases the white version of the logo with the teal
backing and coral patterns on the sides; the corners feature flowers
native to California for Spring but are interchangeable for versatility.
The style guide created documents and showcases the various elements
that define Coral.Co’s visual identity, ensuring consistency and
cohesive branding in all areas.
Moo-less Munchies
Created a brand identity for a dairy-free conceptualized appetizer
food truck called Moo-less Munchies. The cow in the logo plays on
the name itself, adding playfulness into the concept. The brand is
centered on fun and simplicity, as the colors blue and tan play into
cows and also typical dairy colors. This branding concept was
created to play against this and offer food to those who, like
myself, may have an intolerance or allergy to dairy. The typeface and
subtle cow pattern connect with each other nicely and the secondary
type allows for easy readability on the menu.
Daystar Coffee
Created a brand identity for a conceptualized coffee shop called
Daystar Coffee. The name daystar is another name for the sun, which is
what inspired the concept. The sun designed is specifically for this
brand. It is featured in a full-color version on the cups and a black
outline on the pastry bags. The color palette of indigo and yellow
play nicely with each other. The type flows nicely, by utilizing a
consistent line weight and vibe. The type alone is used on the window
display. Other elements, like the sweatshirt and signage, maintain
consistent with the brand’s warm and inviting aesthetic. The sweatshirt
utilizes the type version of the logo in the top corner and features a
repeating pattern of the sun motif on the pocket.
